FanDuel Group announced that it will launch FanDuel TV–formerly operating as TVG–which will include a linear cable television network, and its new OTT platform to be known as FanDuel+. Both FanDuel TV and FanDuel+ will go live in September, becoming the first linear/digital network dedicated to sports wagering content.
As part of the launch, Kay Adams will headline the network with a live daily morning show five days per week. Adams, who previously served as a host of Good Morning Football on the NFL Network will host the show from FanDuel TV's Los Angeles studios each day at 11:00 am EDT.
As part of the launch, the company announced that FanDuel+ will be free to download for existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms.
While the main network will be rebranded as FanDuel TV, the advance-deposit wagering platform and mobile app will retain the TVG brand. Also, wagering via the TVG app will continue (customers can continue to utilize the TVG app and will not require a FanDuel sportsbook account). While the network plans to add programming, horse racing coverage from noon till midnight daily (EST) will remain largely unchanged.
“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” said Mike Raffensperger, Chief Commercial Officer, FanDuel. “We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
Plans also call for FanDuel TV to become the new home of international basketball in the U.S. As part of a licensing agreement with Sportradar, FanDuel TV and FanDuel+ will air more than 3,000 hours of live sports including international basketball league action from the National Basketball League (NBL) Australia's professional league, the Chinese Basketball League, as well as the French and German pro leagues.
FanDuel TV will be broadly distributed on linear television through its relationships with cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV, and Hulu. FanDuel+ will also be widely available on direct-to-consumer OTT platforms including Roku, Apple TV, and Amazon Fire.
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